Privacy Policy

SoFloPros ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

This policy applies to all users including homeowners and contractors. By using SoFloPros, you agree to the collection and use of information as described in this policy.

Information you provide directly:

• Account information: name, email address, phone number.
• Contractor profile information: business name, license number, insurance details, city, county, service categories.
• Documents: license images, insurance certificates, and business certifications uploaded for verification.
• Communications: messages sent through our platform between homeowners and contractors.
• Reviews and ratings you submit.
• Project details you post or submit.

Information collected automatically:

• Usage data: pages visited, search queries, features used.
• Device information: browser type, operating system, IP address.
• Cookies and similar tracking technologies.

We use the information we collect to:

• Provide, operate, and improve the Platform.
• Verify contractor licenses, insurance, and credentials.
• Facilitate connections between homeowners and contractors.
• Process subscription payments and billing.
• Send transactional emails (account confirmations, message notifications, billing receipts).
• Respond to your inquiries and provide customer support.
• Enforce our Terms of Service and detect fraud.
• Comply with legal obligations.

We do not sell your personal information to third parties.

We may share your information with:

• Other users: Contractor profile information (name, business details, city, category, ratings) is publicly visible. Homeowner contact information is only shared with contractors you actively message.
• Service providers: Third-party vendors who assist with payments, hosting, email delivery, and analytics, bound by confidentiality agreements.
• Legal authorities: When required by law, court order, or to protect the rights and safety of our users or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We use cookies and similar technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookie settings through your browser, though disabling cookies may affect Platform functionality.

We retain your personal information for as long as your account is active or as needed to provide services. If you request account deletion, we will delete or anonymize your data within 30 days, except where we are required to retain it for legal, regulatory, or fraud-prevention purposes.

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete data.
• Right to Deletion: Request deletion of your personal data ("right to be forgotten").
• Right to Portability: Request your data in a structured, machine-readable format.
• Right to Opt-Out: California residents may opt out of the "sale" of personal information (we do not sell data, but you may still make this request).
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at privacy@soflOpros.com. We will respond within 30 days.

We implement industry-standard security measures including encryption in transit (TLS/SSL), access controls, and secure data storage to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

If you believe your account has been compromised, please contact us immediately.

SoFloPros is not directed at children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will delete it promptly.

The Platform may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a notice on the Platform. Your continued use of the Platform after the effective date of changes constitutes your acceptance of the updated policy.

For privacy-related questions or to exercise your rights, contact us at:

SoFloPros — Privacy Team
Email: privacy@soflOpros.com